About pakmag

PakMag is a premier family, entertainment and lifestyle publication produced by Mums, for Mums and proudly aimed to appeal to all family household demographics. PakMag is the go-to publication for mums on the go. PakMag launched as a print magazine in North Queensland in Cairns in 2007 and, since then, has also taken the Townsville and Mackay/Whitsunday markets by storm.


PakMag Australia is the latest addition to their product offering, which is a National digital version of their very popular parenting magazine which launched in July 2015.


Since its very first issue, PakMag has earned itself a loyal following as a trusted source of information relevant for families. We are a valuable resource for our readers as well as a vehicle for local and National businesses to promote what they do for families.



  • June 2007: PakMag launched in the Cairns region
  • November 2010: PakMag launched in the Townsville region
  • November 2012: PakMag launched in the Mackay and Whitsunday region
  • November 2012: PakMag became Regional Queensland’s largest magazine dedicated to local families.
  • July 2015: PakMag launched Australia’s first digital entertainment and parenting magazine for parents of 0-14 year olds.


What Makes Us Proud

  • Publishing over 150 magazines
  • Sponsoring over 100 events
  • Giving away over $100,000 in advertising to local business, community groups and events
  • Raising over $60,000 for charities
  • Carrying out over 250 events for communities in which we operate
  • Our office hours are family-friendly, operating 9am – 2.30pm, Monday to Friday. This offers our staff more family time, nurturing a healthier work/life balance.


About our Publisher

When ABNs became official, our publisher Bree James was 18 years old and had to apply for one for the entertainment business she had started. At the time, she supported this business with a career in radio and hospitality. Catering to kids, families, weddings and corporate functions, the business is now a well-respected company that performs shows between Cairns and Mackay. Frustrated with not being able to market her business to families, she started a niche monthly parent and kids magazine in 2007 called PakMag. There were obviously a few hurdles to overcome. Bree had never worked in the print industry before. She hadn’t written a story since primary school and she also had never sold any advertising. To top it off, she wasn’t even a parent.


Inspired by PakMag, she is now a mother to two boys aged four and six and wife to a wonderful husband who is also her singing partner and a great supporter of the magazine. The two have watched PakMag grow from strength to strength with every edition. Eight years later PakMag has gone from a staff of two to ten and from one monthly magazine to three, distributing 360,000 copies in Cairns, Townsville and Mackay and now a national digital version with PakMag Australia, and more to come!


Bree has been nominated and won several awards including “Young Entrepreneur of the Year” for Cairns in 2009, “Australian Institute of Management Young Manager Of The Year” for Cairns in 2010, and was also a finalist for Queensland in the “Telstra Business Women’s Awards” in 2014.

Meet The Team

Our dedicated team have many years of experience ranging from Sales,Management, Graphic Design and Journalism. There isn't much these girls can't do.

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